Dealer Principal
Tim has been working for Mazda since 1992, and Dealer Principal at Eurocars, Mazda dealer in Sydney, since 2000. In this time, average sales have nearly tripled from 50 to up to 150 cars per month, and staff has increased 30%. But he remains modest about his success, insisting it is the value of the product that has generated such an increase:
“Mazdas are simply a very good product. They are stylish and good looking. There are no problems with Mazdas - they sell themselves.”
Tim’s father John Garner owns the Eurocars Mazda business. This is not held against him by the rest of the team; in fact, everyone else interviewed claimed that Eurocars being a family owned business was one of their major incentives for working there.
Tim likes to foster a team environment in Eurocars - all company emails are addressed to âthe team’ and if they do well, they all go out to dinner.
2008 so far has been a particularly good year for Eurocars, with two record months this year alone. January saw 140 sales, a record which was beaten in March with 150 sales.
“We think we do a pretty good job here” says Tim, a statement that is substantially echoed by Mazda Australia, who recently awarded Eurocars the prestigious Master Dealer Award - one of only three dealers in NSW to get the award. Yes, a pretty good job indeed.
